The eBay analytics metrics can surely be used for increasing your sales. This is surely a contributor to your success if you are really data-riven about the business. Through the use of the data to regularly improve your listings which rank on eBay search results, get more traffic to your listings and also converting more visitors into customers can help you double your sales in just months.
You have to be aware of the upgraded Seller Hub which eBay provides and this is actually focused in showing the sellers the essential metrics that they must have to be able to run the business successfully. This kind of upgrade would come as eBay keeps buying and also including the third-party analytics applications.
This actually exists to be able to help you, being a seller to be updated, in the know and also to be able to stay competitive. The really essential information that is provided to you are the following. One is the selling costs. This would let you track all the expenses that you have including advertising, marketing, shipping costs, supplies, customs, eBay fees and tariffs.
You will also get to see the pricing of the competitor. This allows you to view how competitors price their products as compared to what you are selling. Through this, you will be able to have the chance of repricing and also undercutting your competition.
You may also click through the rates. This means that you can see the quantity of people who are seeing your listing and those who click on it. This is an essential metric in such eBay analytics software. When many people are looking at the listing but they are not clicking, then this means that you can use such data so that you can figure out the problem. In addition, the search engine ranks the listings according to the click-through rates among the others but this one of the very essential metrics.
You may also have information on such conversion rates too. This is the quantity or the number of your sales divided by the quantity of the views that the eBay listing received. Keep in mind that the average conversion rate on the site is 1.35 percent based on a study. You need to check such conversion rate often and then you then have to work to be at or perhaps above the average. Also, the click-through rates with higher conversion rate would mean that you can get a higher rank in the search results.
This is the reason that you should utilize the eBay analytics software so that you can get the benefits and for you to have the important information that you can use to create those improvements to help in getting more sales.