For anyone with a website that I up and running, getting traffic to come to you is often a big deal. After using paid ads and realizing they are not so effective, most people are resorting to linking building. There is still a lot of skepticism when it comes it link building, and this is due to the fact that when wrongly done, it could lead to your site being shut down, or you get no traffic at all. The reason most people are skeptical about link building is the fact that your site may be shut down or you may lose out on traffic if it is wrongly done. It has many benefits if you do it right.
With a link building, your page will get what is referred to as domain authority. Domain authority helps you rank higher during a relevant search. The cause of this is the number of links that direct back to you.
With link building, you are more likely to get referral traffic. Readers can use the links to get back to your sight as they are available indefinitely. Referral links from link building are more helpful than the higher ratings yo get.
When using link building, every source you approach for a guest posting opportunity helps you expose your brand. While the sources will be getting content for their site from you, you will be getting a free platform to advertise your site on. You will get more visibility from the traffic they bring you.
With link building, you get to post content relevant to your industry. The more opinions you put up, the more of a leader in your industry you become and this way more readers will want to seek your opinions on issues related to your industry. You get to be an influencer in your industry when you do this.
Apart from getting your opinions on the industry, this is a great opportunity to get to know what other industry authorities think. You will not only learn, but also get a chance to attract other influencer to your site. Apart from learning from them, you will also attract other influencers to your site. This will go a long way in helping you build connections.
Most external publishers are respected and have more reader on their sites. Your content will get to more people when you use building links. This way, you get more free influencer marketing.
With paid ads, you get visibility for a given time. With links, they are visible for a longer time. Links give you the assurance of users seeing your link and going to your site at any time. Links are permanent and you do not have to keep paying for them to be visible. Since all you need to do is pay for them once, it is a cheaper way to increase on your traffic. You can rest assured that readers can see your site and you do not have to keep paying for them to do so.